Understandkng Ads On FB: 5 Key Terms

Question 0

News feed

Answer 0

The heart of the FB experience. Constantly updating list of stories from the people and Pages your audience follows on FB

Question 1

Conversion pixel

Answer 1

A conversion pixel is a tool from Facebook that allows you to track as effectiveness outside of the Facebook network to other properties on the web

Question 2

Unpublished Page Post

Dark Post

Answer 2

Is a Page post ad that is targeted to a specific audience and does not appear on your Pages timeline. It only appears in the News Feed of the people you are targeting with your ad

Question 3

ROAS (return on ad spend)

Answer 3

Is a metric used to measure the effectiveness of a FB marketing campaign. We prefer to measure how much revenue is generated for every dollar spent of FB advertising

Question 4

RHC (right hand column)

Answer 4

Refers to ads on a desktop that don’t appear in the News Fee but instead appear on the right hand side of the Facebook desktop experience. RHC ads don’t appear on mobile

Question 5

Conversion lift

Answer 5

FB conversion lift enables advertisers to determine the addition business driven online or offline from people reached by FB ads across devices. Conversion lift leverages a scientific approach used by other industries and uses randomized test and control groups to determine the additional business driven online or offline from people reached by FB ads across devices