Targeting

Question 0

Custom audiences

Answer 0

A custom audience is an ad targeting option that lets you find your existing audiences among people who are on Facebook. There are a variety of options available to you when creating custom audiences

Question 1

Standard audiences

Answer 1

Standard audiences are pulled from data related to demographics: Geographic demographic’s lifestyle/lifestage demographics purchase based demographics etc. this data is pulled from the information shared in your profiles and the behaviors exhibited on the platform

Question 2

Look-alike audiences

Answer 2

Look-alike audiences let you reach new people who are likely to be interested in your business because they are similar to a customer list you care about. When you use custom audiences you can choose to create a look-alike audience that targets people who are similar to your custom audience list

Question 3

Facebook exchange

Answer 3

Using a demand side platform DSP that you use across other display networks and exchanges Facebook exchange with you target people to see and add based on other things they have done on the Internet

Question 4

Partner categories

Answer 4

Partner categories are targeting clusters created by our third-party data providers. They are a package targeting option to reach people on Facebook based on their off Facebook activity. These categories are defined by partner data matching