Advertising

Question 0

Clicks

Answer 0

Clicks are the total number of clicks on your ad. Depending on what you are promoting this can include you event responses or app installs

Question 1

Ad

Answer 1

An individual ad includes it’s creative -image and text it uses - the specific audience it targets and the bid for your ad. your ads appear along with the stories that are relevant to your audience so it’s important that your ads are also relevant to your audience

Question 2

Boosted post

Answer 2

A boosted post appears in newsfeed and can significantly improve its reach. A major advantage to boosting is targeting your post toward different groups based on its performance

Question 3

Promoted post

Answer 3

A promoted post is somewhere between standard post and an ad. Once you promote a post it will be labeled as a sponsored post; your audience will be limited to people like your page and their friends. Promoted posts appear higher in newsfeed so there is a better chance your audience will see them

Question 4

Conversions

Answer 4

Conversions are customer completed actions like purchases or adding to a car on a website