Understanding Your Paradigm

Question 1

A change in how we fundamentally see a situation.

Answer 1

Paradigm Shift

Question 2

• The technician personality
• The manager personality
• The entreprenuer personality

Answer 2

Three Paradigms by Michael Gerber (Personalities)

Question 3

A successful business owner needs a balance of:

Answer 3

All Three Personalities

Question 4

A personality that focuses on already developed technical skill, wants to be left alone to get the job done, and is primarily concerned about the present.

Answer 4

Technician Personality

Question 5

• Usually a steady worker, experienced in doing what she knows best.
• Dislikes managing
• Lives in the moment without thinking of the future.
• Starting a business may be a dream come true or a nightmare at the same time.
• The thought of no longer being managed and having total control over what gets done is exciting.
• The need to be organized and think strategically is daunting.

Answer 5

Characteristics of Technician Personality

Question 6

• Paternalistic (he or she guides the business much as he or she might guide family members)
• Reluctant to delegate authority
• Defining marketing strategy in terms of the traditional components of price, quality, and company reputation.
• Focusing on sales efforts that are primarily personal.
• Short-term thinking, with little planning for future growth or change.

Answer 6

A Technician’s Approach to Business Decision Making can be Characterized this way.

Question 7

• Thinks short-term
• Is paternalistic
• Uses only traditional marketing strategies
• Is reluctant to delegate
• Relies on personal selling

Answer 7

In Short, a Technician Personality:

Question 8

If you understand the technical work of a business, you understand the business that does that technical work.

Answer 8

Fatal Assumption the Technician is Prone to Make. These are actually two completely different things.

Question 9

A personality that is pragmatic and likes order and planning operations.

Answer 9

Manager Personality

Question 10

• Avoid paternalism
• Delegate authority as necessary for growth
• Employ diverse marketing strategies
• Use different types of sales efforts
• Obtain original financing from more than two sources.

Answer 10

A Mananger Personality Tends to do the Following:

Question 11

To prepare the business for growth by educating herself or himself sufficiently, in order to ensure that the company’s foundation and structure can carry the additional weight.

Answer 11

A Mananger’s Job

Question 12

Defined by how many technicians she or he can supervise effectively or how many subordinates she or he can organize into a productive effort.

Answer 12

The Mananger’s Boundary

Question 13

A personality that focuses on the business as a whole and providing results for the customer.

Answer 13

Entreprenuer Personality

Question 14

• Takes an idea and turns it into opportunity
• Does not look at the work that a business does
• Examines how the business does and what it is indended to do.
• Able to see the big picture and develop strategies that will help the venture flourish.
• This personality needs to be harnessed effectively or it will wreak havoc by trying to pull the business in many directions at the same time.

Answer 14

Characteristics of the Entreprenuer

Question 15

• Ask how the business must work
• Sees the business as a system for producing outside results for the customer, and in doing so, producing profits.
• Start with a picture of a well-defined future and then attempt to change the present to match the vision. (Visualizes the future)
• Develop strategies for the business by first seeing the whole picture.

Answer 15

The Entreprenuerial Personality Tends to do the Following:

Question 16

Looks at the business as a product. In this way, the business is tailored to meet the needs of the customer and not the needs of the business owner. (As is the case with the _______ - founded business).

Answer 16

Technician