Understanding The Customer

Question 1

What is the model of consumer behaviour

Answer 1

• stimulus’s response
• in model marketing and other stimulus enter the customers mind “Black box” and produce certain repsone
• the buyers characteristics choose how they respond

Question 2

Characteristic affecting consumer buying behaviour

Answer 2

-social-cultural level
Social class
Culture

-personal level
age
Gender

-individual level
Learning
Perceptions

Question 3

What is Maslow hierarchy of needs

Answer 3

Is the a model that understands the basis of human needs

Each layer must be for filled to you get to the next one

Physiological 
Safety
Belongingness
Ego needs
Self actualisation

Question 4

They buyer decision process

Answer 4

Need recognition 
Information search
Evaluation of alternatives
Purchase decisions
Post purchase behaviour

Question 5

Ways to segment a market

Answer 5

Geographical location
Demographic
Behavioural
Psychographic