Market Enviroement And B2B

Question 1

Market environment definition

Answer 1

The market environment consists of forces that directly or indirectly influence a companies ability to maintain successful transactions with customers

Question 2

What is the micro environment

Answer 2

• All stakeholders the company has

- has some control over them

Question 3

What are macro environmental

Answer 3

• Everything outside the companies control
• large societal forces that affect it
• pestle anyliss used to asses environment
• feeds into swot anylsis

Question 4

B2B marketing

Answer 4

-market structure
Few but large buyers
Geographically concentrated

-nature of buying
Professional purchasing
Complex decisions

-influences
Macro micro mix
Individual buying it
Buyers demands