Compatability Mode Flashcards
1
Q
What is market research
A
Systematic design, collection and interpretation and reporting of information to help marketers solve specific problems or take advantage of opportunities
2
Q
What can u market reasearch on
A
Sales
Market environment
Product
Customers
3
Q
Types of data
A
Quantitative
Qualitative
4
Q
Types of sampling
A
Random
-conforms to laws of profitability
Stratified
-population divided into distinct groups
Quota
-50:50
5
Q
What good information results in
A
- Good information
- better decisions
- better profits
- more equipment
