Understanding Social Media Audience Flashcards
_______ ______ ______ is crucial for successful digital marketing.
Understanding your audience
______ _______ involves understanding your audience as individuals on deeper levels by learning about their interests , behaviors, and what they value.
Audience analysis
________ can use psychographic data to create emotionally resonant campaigns.
Marketers
_________ examines audience statistics like gender, income, education, etc.
Demographics
Audience analysis has 4 key aspects:
demographic
psychographic
situational
behavioral analysis
Demographics reveal ____ your audience is. Psychographics explain ____ they’re interested in your product.
who and why
________ _______ assesses the context in which your audience will encounter your message, including the timing, location, and method of engagement.
Situational analysis
Age, Gender, Language, Culture, Country, Work, Religion
Demographics A
Belief, Opinion, Attitudes, Values, Knowledge Level, Lifestyle
Psychographics A
Location, Occasion, Date, Time, Audience Size
Situational A
_________ ________ examines your audiences’ actions, including purchasing habits, product usage, and online interactions with your brand competitors.
Behavioral Analysis
_______ ______ _______ helps you find your ideal customers.
Target market analysis
_______ _______ ________ goes beyond general demographics to understand your ideal customers’ individual needs, behavior and preferences.
Target audience analysis
8 KEY COMPONENTS OF AUDIENCE ANALYSIS
DEMOGRAPHIC INFORMATION
PSYCHOGRAPHIC INFORMATION
SOCIAL MEDIA BEHAVIOR
CONTENT REFERENCES
PAIN PONTS AND CHALLENGES
BUYING HABITS
FEEDBACK & REVIEWS
INFLUENCERS & BRAND ADVOCATES
Allows you to tailor your marketing messages to each group, making them more effective.
Segmentation
