Brainscape's Knowledge GenomeTM

Browse over 1 million classes created by top students, professors, publishers, and experts.


See full index

Intro to Social Media > Demographics and Psychographics > Flashcards

Demographics and Psychographics Flashcards

1
Q

demos meaning ______.
graphy meaning ________.

A

the people
writing about

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
2
Q

__________ are characteristics of population that have been categorized by distinct criteria.

A

Demographics

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
3
Q

2 Goals of Demographic Segmentation

A

Create Target Market Groups
Dynamic Segmentation

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
4
Q

Demographic Segmentation Examples

A

AGE
GENDER
RACE
RELIGION
EDUCATION
INCOME
FAMILY SIZE
GEOGRAPHIC LOC
NATIONALITY

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
5
Q

2 WAYS TO COLLECT DEMO DATA

A

PUBLIC RECORDS
PRIVATE SURVEYS

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
6
Q

5 FACTOR MODEL PERSONA TRAITS

A

OPENNESS
CONSCIENTIOUSNESS
EXTROVERSION
AGREEABLENESS

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
7
Q

HOW TO BUILD PSYCHOG SEGMENTS

A
  1. Define the objective
  2. Design research tools
  3. Collect your data
  4. Analyze your data
  5. Name and profile your segment
  6. Validate your segments
  7. Iterate
How well did you know this?
1
Not at all
2
3
4
5
Perfectly

Intro to Social Media (2 decks)

Brainscape helps you reach your goals faster, through stronger study habits.
© 2024 Bold Learning Solutions. Terms and Conditions