Social Media Content Strategy

Question 1

Refer to two key aspects of
managing and distributing digital content.

Answer 1

Content Creation and Curation

Question 2

_____ ______ is the process of producing material for
various platforms, including writing, designing, or
recording to convey a message, provide information, or
entertain.

Answer 2

Content Creation

Question 3

______ ______ involves gathering, organizing, and sharing
existing content that is relevant and valuable to a
particular audience.

Answer 3

Content Curation

Question 4

Types of Text-Based Content

Answer 4

Social Media Posts
E-books
Articles

Question 4

4 Content Types

Answer 4

Text-Based Content
Visual Content
Interactive Content
User-Generated Content

Question 5

Types of Visual Content

Answer 5

Videos
Images
Memes

Question 6

Types of Interactive Content

Answer 6

Quizzes
Interactive Infographics
Surveys

Question 7

Types of User-Generated Content

Answer 7

Reviews
Social Media Contributions

Question 8

_____ _____ _______ has matured over the last decade to become an integral part of the marketing mix for both large and small businesses.

Answer 8

Social Media Marketing

Question 9

_______ _______ are fictional,
generalised representations of your ideal customers.

Answer 9

Audience Personas

Question 10

_______ _____ _______ an effective strategy is to promote your posts or run ads – this helps you specifically promote your content to people who are interested.

Answer 10

Raising Brand Awareness

Question 11

Prompting click-through to your site from your content is one of the key objectives of social media as it’s such a valuable stage of engagement and path to sale.

Answer 11

Driving Traffic to your Site

Question 12

Turning followers into advocates of your brand is an incredibly valuable way of getting word-of-mouth marketing.

Answer 12

Increasing Brand Loyalty