UK Politics 2.4 - Parties In Context Flashcards
How does party funding affect electoral success
Allows money to be spent on campaigning. Labour donations from Trade Unions, Conservative donations from businesses. Short money given to the opposition.
How does electoral system affect electoral success
FPTP requires geographically concentrated support whereas proportional representation in devolved assemblies allows for success of minor parties
How does party leadership affect electoral success
Particularly important in providing a public message/ image in social media/ TV age
How does the media affect electoral success
Shapes electoral behaviour and views of voters
How does policy affect electoral success
Successful parties are able to formulate policies that mirror the public mood and attract large portions of the electorate
How does competence when in government affect electoral success
Voters reward parties who deliver on manifesto policies and manage the economy and government effectively
How does party unity affect electoral success
Unified parties portray an air of confidence and competence
