UCaaS Flashcards
1
Q
CAC
A
Customer Acquisition Cost
* the total cost of acquiring a new customer, including all the marketing and sales expenses involved in persuading someone to buy your product or service.
* helps you understand how efficiently you’re spending to grow
* paired with LTV, gauges profitability
* Includes:
1. Ad spend
2. marketing team salaries
3. Sales team salaries and commissions,
4. Software tools (like CRM, marketing platforms)
5. Creative costs (content, video, design)
2
Q
LTV
A
3
Q
Operating Margin
A
4
Q
Net Margin
A
5
Q
Pain Persona Feature Content Matrix
A
6
Q
Jobs to Be Done
A
7
Q
A
