KPI development Flashcards
What are some goal categories for Technical SEO?
Crawlability
Indexability
Site Architecture
Technical Health
CIST
Specify some KPIs for Crawlability
- Crawl Errors / Index Coverage Issues
- % of pages indexed vs submitted
- # of broken links (internal & external)
- Log file analysis insights
Why do Crawl Errors / Index Coverage issues matter?
It shows if search engines can access and index key pages
Why do the percentage of pages indexed vs submitted matter?
It identifies gaps in large sites.
Why does log file analysis matter?
It’s used to identify how search engines crawl your site.
What are some additional specific insights and KPIs that would come from log file analysis?
- Crawl frequency per bot type
- % of Crawl Budget Spent on Key Pages
- Bot Crawl to Index Lag Time
- 404/Redirect Crawl Volume
- Unused Pages Getting Crawled
Why does crawl frequency per Bot Type matter?
It shows which bots are visiting your site and how often.
What are some bot types (aka Crawlers, User Agents)?
- Googlebot (Google Search - desktop & mobile)
- Googlebot-News
- Googlebot-Image
- Googlebot-Video
- Bingbot
- YandexBot
- Baiduspider
What is a KPI for Indexability?
Pages with Noindex/Robot.txt issues
Why does the number of pages with noindex/robot.txt issues matter?
It flags pages from being hidden from search accidentally.
What are some Site Architecture KPIs?
- Average Click Depth (to key pages)
- Orphan pages
Why does Average Click Depth to key pages matter?
It tracks if important pages are buried too deep.
Why do the number of Orphan Pages matter?
It finds pages that aren’t linked internally and thus not discovered by crawlers.
What are some Technical Health KPIs?
- Duplicate Title/Meta tags
- Structured Data Errors/Enhancements
Why do duplicate titles and meta tags matter?
It affects SEO equity and CTR.
Why do structured data errors and enhancements matter?
It helps with rich snippets and better SERP visibility.
