U4 4B KPIS part 1 Flashcards
What is KPI?
KPI also known as key performance indicator
- is a type of measurement / criteria to help business understand how they’re performing in certain area
- measure business efficiency and effectiveness in achieving its different objectives.
- a good KPI should act as compass
- guiding businesses towards path they need to follow to achieve business objectives
What must KPI do
- be well-defined & quantifiable
- give clear insight into area of business
- calculated properly / consistently
- provided quantitative data (facts / figure) to analyze
- be data itself rather than method of obtaining data
e.g number of customer complaints vs surveying customers for feedback
ALL KPIS part 1
- percentage of market share
- net profit figures
- rate of productivity growth
- number of sales
- number of customer complaints
KPI percentage of market share
- percentage of market share represents proportion of industry or market total sales
- earned by particular company over specified time period
- compared to total sales in industry expressed as pecentage figure
calculating market share
calculated by taking company sales over period then divide by total sales in industry over same period
KPI net profit
Net profit is company’s total revenue excluding total expenses
- showing what company has earnt or lost in given period of time
calculating net profit figures
subtract total expenses incurred from total revenue over specific period of time.
KPI rate of productivity growth
- rate of productivity growth is the increase in outputs produced from given level of inputs over time
- rate of productivity growth measures efficiency of company’s production process
calculation of productivity growth
ratio of outputs produced compared to inputs required
KPI number of sales
number of sales refer to measure of total amount of goods / services sold in given reporting period
KPI number of customer complaints
- number of customer complaints refers to
- number of customers who notified business of dissatisfaction over specific period of time