U4 4A business change Flashcards
concept of business change
- refers to transitioning individual employees, working teams, functions or whole business
- to new state of operation.
- business are constantly evolving and adapting to improve performance
examples of business change
- changing products to better suit customer needs
- moving production overseas to take advantage of cheaper labor rates
- new manager coming in / changing management style
sole trader example
recent change : covid 19
response : social distancing tables / takeaway only
recent change: technological changes
response : website with booking option / contactless payment
recent change: new competitor
response : reduce prices / set up loyalty scheme
what is a proactive approaches to change
- proactive approach to change occurs when business acts in advance to avoid future problem
- or takes an opportunity to gain competitive advantage
e.g investing in new technology / identifying market gap and filling it
what is a reactive approach to change
- reactive approach to change occurs when business change in response to situation or crises
e.g business experience major decline in area of kpi data such as profit decline
similarities between reactive and proactive
similarities
- both approaches are utilized by a manager or business to implement change
- both approaches require support of manager
- who must utilize management skills if change is to be implemented successfully
differences between reactive and proactive
- proactive change occurs when business takes advantage of opportunity / avoids future problems
- whereas reactive change occurs in response to situation or crises essentially forcing business to change
- proactive is more planned and coordinated with fewer pressures acting on business throughout change
- whereas reactive change is more spontaneous, urgent and pressured