Typography

Question 1

typography (origin)

Answer 1

derives from the art of book printing; relates closely to the manual actions associated with printing (originally, the printer/typesetter would put together the individual letters (“types”) to create words, lines, whole texts. the letters would be made from lead or wood (larger letters))

Question 2

typography

Answer 2

“the creation of designs using scripts.” may relate only to text part of layout, or to the whole of a design process (script in combo with images, lines, colors, surfaces). a means of giving logical structure to the visual relationships between the layout’s letters, words, and symbols (its textual building blocks/hierarchies)

Question 3

microtypography

Answer 3

choosing the shape of the letters, and the way they are organized creatively, fitting them together to create words, lines, paragraphs

Question 4

macrotypography

Answer 4

formatting, shaping, and ordering the textual structure in an area

Question 5

script design

Answer 5

the realization (technical and design) of script characters themselves, and the development of new scripts (type, fonts, font families)