typo Flashcards
typography
the art and technique of arranging type in order to make language visible
character:
the basic typographic element is called a character, which is any individual letter, numeral or punctuation mark
legibility
how well individual characters can be recognized
readability
the ease with which a reader can understand a written text - for text to be readable, one must consider font, size, spacing and arrangement - the use of all caps tends to be most challenging to read
type font
the complete set of letterforms, numerals, and signs needed for written communication
type face
a single set of letterforms, numbers and signs that share unified visual properties
type style
variation of a type a typeface. these include variations in weigh (light, bold), angle (regular, italic), and elaborations to the original forms such as shading or outlines
type family
a single typeface that is varied in a number of ways (light, medium, bold, italicized)
expert set
a typeface for designers, that contains all of the extras (ligatures, fractions, ampersands, accents etc)
ligature
letters that are joined together, to make type more readable, and to give compositions better flow
leading
the space between the baseline of one line of time, and the baseline of the next line of type
tracking
the amount of space between a group of letters to affect density in a line or block of text
kerning
the adjustment of the space between certain pairs of letters to improve their appearance and legibility
type alignment
centered, ragged right, ragged left, justified, asymmetrical
blackletter
developed to mimic the calligraphic style of scribes
