Functions of Design Flashcards
What is design and why do we use it?
Design is… the creation of an object to address a need or solve a problem
- to improve our lives by solving problems
- or a need that needs to be addressed
- functionality
- (express ourselves but sometimes we need to put it aside)
Form Follows Function
- what do we need the object to do? what do we need it for?
- we need it to serve our purpose before it looks good - the function dictates what the form might end up being - function typically comes before aesthetics as well
WHAT IS GRAPHIC DESIGN?
Graphic Design is communicating ideas or information visually.
2 MOST IMPORTANT THINGS IN DESIGN
- Target Market (who’s going to receive this message.)
- The Message, communication objective (needs to be clear.)
DESIGN ELEMENTS
tools for design to function
- Imagery (photos, drawings, symbols, logos, pattern, texture)
- Typography (font, style, size, hierarchy)
- Line (stroke, brush, character)
- Color (hue, opacity, value, intensity)
- Composition (spacing, arrangement, contrast, size)
- Message (instructions, description, information)
THE FUNCTIONS OF DESIGN ** (provoke response in receiver)
inspire/enlighten (emotion) - feelings - moods - sensations - EG rosy the riveter, cocaine ad
educate/motivate (thought) - organzine information - create understanding - share knowledge - EG highway signs
promote/persuade (behavior) - provoke action - enable participation - buy info/identity - EG event posters
METHODS OF PERSUASION
- sell an ‘image’ (what kind of person you’ll be if you chose a product)
- sell a lifestyle
- sell sex
- use celebrity endorsements - appeal to our emotions or morality (sense of what’s right and wrong, fear etc.)
BE AWARE
- be sure that the messages you create say what you intend them to say
- treat you audience/subjects with respect
