Types of scales Flashcards
1
Q
Nominal
A
Identity (identical or distinct)
Gender, Occupation, Marital status
Analysis = frequency mode
2
Q
Ordinal
A
Rank order (higher or lower) Brand preferences, letter grades Analysis = frequency, mode, median
3
Q
Interval
A
Distance between objects, zero point is arbitary
Temperature, brand attitudes, satisfaction
Analysis = frequency, mode, median
4
Q
Ratio
A
Absolute distances (meaningful zero) Units sold, weight, length price Analysis = all