Types of scales Flashcards

1
Q

Nominal

A

Identity (identical or distinct)
Gender, Occupation, Marital status
Analysis = frequency mode

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2
Q

Ordinal

A
Rank order (higher or lower) 
Brand preferences, letter grades 
Analysis = frequency, mode, median
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3
Q

Interval

A

Distance between objects, zero point is arbitary
Temperature, brand attitudes, satisfaction
Analysis = frequency, mode, median

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4
Q

Ratio

A
Absolute distances (meaningful zero) 
Units sold, weight, length price 
Analysis = all
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