Multi-attribute scale

Question 1

what is the multi attribute model

Answer 1

model that assumes a consumer’s answer will depend on the beliefs she has about several attributes toward the object

Question 2

What are the three elements it specifies

Answer 2

Attributes (product characteristics)
Beliefs (whether a product contains an attribute) 
Importance weights (importance of attributes)

Question 3

Diagnostic information..?

Answer 3

How brand compare to each other

What attributes are important

Question 4

Formula

Answer 4

Aijk
i = attribute
j = product/brand
k = consumer