Types of Plans

Question 1

Two ranges for plans

Answer 1

Long and Short range

Question 2

Long Range

Answer 2

greater than one year
ex. develop a new product

Question 3

Short Range

Answer 3

less than one year
ex. hire new employees

Question 4

Three types of plans

Answer 4

Strategic, Tactical, Operational

Question 5

Strategic Plan

Answer 5

extensive long range plans created by upper management.
provides the overall direction of the company
ex. launching a new product in another country

Question 6

Tactical Plan

Answer 6

created by middle management.
focus is how to implement and take action on the strategic goals
ex. implement a marketing campaign for the product in the new country

Question 7

Operational Plan

Answer 7

created by lower management. concern is with short term issues associated with the tactical goals
ex. hiring employees in the new country

Question 8

Two types of “use” plans

Answer 8

Single and Standing use

Question 9

Single Use Plan

Answer 9

used only once
have a specific goal/objective
created for unique situation
ex. special project or program

Question 10

Standing Use Plan

Answer 10

Designed to be used again and again
ex. company policies, rules and procedure