Strategic planning tools Flashcards
4 quadrants of BCG Matrix
Cash Cows, Stars, Question Marks, Dogs
Cash Cows
High Market Rate – Low Growth Rate
Stars
High Market Rate – High Growth Rate
Question Marks
Low Market Rate – High Growth Rate
Dogs
Low Market Rate – Low Growth Rate
What is SWOT?
It is an analysis of an organization.
S= Strengths
(internal)
Excellent employees
Strong market share
Superior product
Reputation
New products and technologies
Good financing
W=Weaknesses
(internal)
Old equipment and technology
Poor planning
Reputation
Poor management
Poor products
Minimal research and development
O=Opportunities
(external)
New markets
Economy
Poor competition
Growth strategy
New technology
T=Threats
(external)
New competitors
Lack of resources (money)
Government regulations/laws
Competitor’s products
Changing market preferences
What is PEST-C?
Analysis of external environment
P= Politics
Taxes
Laws
International governments
Involvement of government (municipal, provincial, federal)
E= Economics
Stage in the business cycle
Interest rate
Value of the Canadian $
Inflation rate
Unemployment rate
Stage in product life cycle
S= Social
Demographic changes
Lifestyle changes
Social values
T= Technology
New technology
Use of information technology
Using technology to create new products/processes
