Types of Media

Question 1

Refer to media such as radio and television that reach target audiences using airwaves as the transmission medium

Answer 1

Broadcast Media

Question 2

consist of paper and ink, reproduced in a printing process that is traditionally mechanical

Answer 2

Print Media

Question 3

Refers to the ability to transform different kinds of media into digital code, which is then accessible by a range of devices, from the personal computer to the mobile phone, thus creating a digital communication environment

Answer 3

Media Convergence

Question 4

the publishing industry could be classified into:

Answer 4

newspapers, magazines, books

Question 5

major source of information for a large number of readers

Answer 5

Newspaper

Question 6

periodical publication containing a variety of articles, generally financed by advertising, purchased by readers or both

Answer 6

Magazine

Question 7

a collection of paper, parchment or other material with a piece of text written on them, bound together along one edge, usually within covers

Answer 7

Books

Question 8

the principal source of information and entertainment for people exposed to media

Answer 8

Television

Question 9

• premier mass medium for users and advertisers

• has a widespread reach and delivers the ad message to a large number of people

Answer 9

Radio

Question 10

content organized and distributed in digital platforms

Answer 10

New Media

Question 11

a worldwide medium that provides mean of exchanging information through a series of interconnected computers

Answer 11

Internet

Question 12

The coexistence of traditional and new media

Answer 12

Media convergence