Media & Models of Communication Flashcards
Common outlet of self expression and creativity
Media
refers to any physical object used to communicate media messages
Media
The act or process of using words, sounds, signs, or behaviors to express or exchange information, ideas, thoughts, feelings, etc., to someone else
Communication
are diagrams that make you understand the process at a glance. They are like maps that guide you in the understanding how communication works in different settings
Communication models
Knowledge of specific events or situations that has been gathered or received by communication, intelligence or news
Information
the ability to read, analyze, evaluate, and produce communication in a variety of media forms
Media Literacy
forms of electronic communication through which people create online communities to share information, ideas, personal message, etc.
Social Media
A communication model where it focuses primarily on the speaker’s role and the impact of the message, rather than the audience’s interpretation
Aristotle’s Model of Communication
speaker —> Speech —> occasion —> audience —> effect
Aristotle’s Model of Communication
mother of all communication models, created in 1948 by Claude Shannon and Warren Weaver, and a simple and clear way to understand how communication works
Shannon-Weaver Model of Communication
A communication model where messages travel back and forth between the sender and the receiver; the sender can deliver one message and then become the receiver getting a message
Osgood-Schramm model of communication (1954)
Model of communication where the field of experience and commonality was added
Osgood-Schramm’s model of communication
A linear model of communication where it focuses on four elements; source, message, channel, and receiver. Under each are the different factors that affect the communication process.
Berlo’s SMCR model of communication
the source of information or message
Speaker
any information or anything the speaker/sender wants to communicate by using a medium
Message
is the form in which the speaker/sender conveys the message
Medium
is the method or means of sending or expressing the messages
Channel
the process of converting the messages into words, actions. or other forms that the speaker understands
Encoding
the recipient or the one who gets the message
Listener/receiver
Is the receiver’s reaction or response
Feedback
The situation or environment where communication takes place
Context
the factors that affect the flow of communication
Barrier
The process of interpreting the encoded message of the speaker by the receiver
Decoding
