TYPES OF MEDIA Flashcards
Consists of paper and ink, reproduced in a printing process that is traditionally mechanical.
PRINT MEDIA
Basically any type of printed material that provides people with information through the use of words and/or photos.
PRINT MEDIA
The two most common types of print media are
NEWSPAPERS AND MAGAZINES but print media also includes outdoor billboards, brochures, newsletters, and books.
6 TYPES OF PRINT MEDIA
NEWSPAPER
MAGAZINES
DIRECTMAIL
OUTDOOR ADVERTISEMENT
BOOKS
YELLOW PAGES
The first Philippine newspaper was established in
1811,
Making it the oldest form of media in the country.
NEWSPAPER
Newspapers in the Philippines are normally divided into various segments such as
current events, sports, entertainment, food, politics, editorial pieces, finances, fashion, and advertisements.
In the case of advertisements, TYPES OF ADS placed in newspapers include
classified ads, display ads, public notes, and pre-printed inserts.
Well, as a developing third-world country, it’s simply the most affordable way for the masses to have access to valuable information.
NEWSPAPER
It provides us with detailed and well-written articles on various topics such as food, fashion, lifestyle, sports, finance, and so on and most of them are published monthly.
MAGAZINES
local newspaper would cost somewhere between
PHP20,000.00 TO PHP50,000.00.
whether they’re newsletters or brochures, gives a deeper footprint in the brain.
DIRECTMAIL
They’re the top choice for uncluttered campaigns and high quality leads.
DIRECTMAIL
has the ability to make personal one-to-one contacts with prospects.
It leaves a lasting impression that digital media like email can’t provide.
DIRECTMAIL
OUTDOOR ADVERTISING usually comes in two print media forms:
BILLBOARDS AND TRANSIT POSTERS.
may sound outdated or passé in this digital age, but it’s still the preferred form of print media by big companies.
DIRECT MAIL MARKETING
Since prospective consumers only have fleeting exposure to billboards and transit posters, the photos must be
ATTENTION-GETTING AND THE COPY BRIEF.
is such a frequently used print media type.
OUTDOOR ADVERTISEMENT
In [] alone, there are OVER 8,000 BILLBOARDS according to the Outdoor Advertising Association of the Philippines (as cited in this study of billboards in EDSA).
Metro Manila
Outdoor Advertising They can cost anywhere from
PHP300,000.00 TO PHP500,000.00.
Are the oldest form of print media
BOOKS
Provides writers with an opportunity to spread their knowledge about a particular subject or tell fictional stories to help pass the time.
BOOKS
While you can’t advertise on [[], they’re still an important form of print media as…(next bullet)
They provide knowledge and enjoyment to all types of people all over the world.
BOOKS
Aside from phone numbers and addresses, these contain ads that were used to target a specific community or geographic area.
YELLOW PAGES
YELLOW PAGES is slowly dying due to
SOCIAL MEDIA APPLICATIONS
GOOGLE (
It was used widely a decade ago to hunt for elusive business listings.
YELLOW PAGES
2 COMMON TYPES OF BROADCAST MEDIA
TELEVISION RADIO
Media such as radio and television that reach target audiences using airwaves as the transmission medium.
BROADCAST MEDIA
is a form of mass communication that utilizes radio and television to transmit messages and programs via airspace”.
BROADCAST MEDIA [ROBLES AND TUAZON (2014), ]
To send out or transmit (something, such as a program) by means of radio or television or by streaming over the Internet.
An event being broadcast live on television.
BROADCAST MEDIA
Is a system for transmitting visual images and sound that are reproduced on screens,
Chiefly used to broadcast programs for entertainment, information, and education.
TELEVISION
has become a commonplace in many households, businesses, and institutions.
It is a major vehicle for advertising.
TELEVISION
Is sound communication by radio waves, usually through the transmission of music, news, and other types of programs from single broadcast stations to multitudes of individual listeners equipped with radio receivers.
RADIO
was the first electronic mass medium and precursor of television.
BARAN (2010),
RADIO
For a long time, radio was the
“YOUNG PEOPLE’S MEDIA.
This first evident in the proliferation of FM radio stations catering to the musical taste of younger generations, also known as
FORMAT RADIO.
[]PROGRAMMING to be format radio, whereas
[] PROGRAMMING is dominated by a news format.
FM PROGRAMMING, AM PROGRAMMING
BEST EXAMPLE OF NEW MEDIA
Websites
Blogs
Email
Social Media Platforms
Video Sharing Platforms
Online Newspapers
Online Forums
Wikis
Virtual Reality
Podcasts
Vlogs
Webinars
This term refers to digital media that are interactive, incorporating two-way communication, and involving a form of computing (Logan, 2010).
Content organized and distributed on digital platforms.
Allow consumers to become producers, and involve the digitization of communication
NEW MEDIA
Happens when different (two or more) media sources join together.
MEDIA CONVERGENCE
It allows media texts to be produced and distributed on multiple media devices.
MEDIA CONVERGENCE
means to meet at a point,
It is synonymous to the words: join, unite, interest, merge, connect, coincide.
CONVERGE
Is the coexistence of traditional and new media;
the coexistence of print media, broadcast media, the Internet, mobile phones, a well as others, allowing media content to flow across various platforms creating a digital communication environment.
MEDIA CONVERGENCE
are examples of media convergence in entertainment, perhaps start with this (“Where do you see John Lloyd Cruz?”)
CELEBRITIES
The best examples of media convergence are
Smartphones, laptops and ipads that converge different types of digital media like radio, camera, TV, music, content and more in a simple single device.
THEY should follow a code of ethics
MEDIA CONTENT PRODUCERS
That prohibits the use of abusive or discriminatory material based on race, ethnicity, age, gender, physical ability or marital status.
CODE OF ETHICS
“The media can be influenced by society and can turn influence in society”. [TURN FOR EXPLANATION]
It means that media is dictated by what society wants to read and hear. Majority of what media offers nowadays is what they think will attract more of the attention of the society rather than what society needs to know. Because of this, they are being influenced by the society resulting to media influencing the society back. They only offer what society wants and in turn, making society be influenced with what they provide them.
