TYPES OF MEDIA

Question 1

Consists of paper and ink, reproduced in a printing process that is traditionally mechanical.

Answer 1

PRINT MEDIA

Question 2

Basically any type of printed material that provides people with information through the use of words and/or photos.

Answer 2

PRINT MEDIA

Question 3

The two most common types of print media are

Answer 3

NEWSPAPERS AND MAGAZINES but print media also includes outdoor billboards, brochures, newsletters, and books.

Question 4

6 TYPES OF PRINT MEDIA

Answer 4

NEWSPAPER
MAGAZINES
DIRECTMAIL
OUTDOOR ADVERTISEMENT
BOOKS
YELLOW PAGES

Question 5

The first Philippine newspaper was established in

Answer 5

1811,

Question 6

Making it the oldest form of media in the country.

Answer 6

NEWSPAPER

Question 7

Newspapers in the Philippines are normally divided into various segments such as

Answer 7

current events, sports, entertainment, food, politics, editorial pieces, finances, fashion, and advertisements.

Question 8

In the case of advertisements, TYPES OF ADS placed in newspapers include

Answer 8

classified ads, display ads, public notes, and pre-printed inserts.

Question 9

Well, as a developing third-world country, it’s simply the most affordable way for the masses to have access to valuable information.

Answer 9

NEWSPAPER

Question 10

It provides us with detailed and well-written articles on various topics such as food, fashion, lifestyle, sports, finance, and so on and most of them are published monthly.

Answer 10

MAGAZINES

Question 11

local newspaper would cost somewhere between

Answer 11

PHP20,000.00 TO PHP50,000.00.

Question 12

whether they’re newsletters or brochures, gives a deeper footprint in the brain.

Answer 12

DIRECTMAIL

Question 13

They’re the top choice for uncluttered campaigns and high quality leads.

Answer 13

DIRECTMAIL

Question 14

has the ability to make personal one-to-one contacts with prospects.
It leaves a lasting impression that digital media like email can’t provide.

Answer 14

DIRECTMAIL

Question 15

OUTDOOR ADVERTISING usually comes in two print media forms:

Answer 15

BILLBOARDS AND TRANSIT POSTERS.

Question 16

may sound outdated or passé in this digital age, but it’s still the preferred form of print media by big companies.

Answer 16

DIRECT MAIL MARKETING

Question 17

Since prospective consumers only have fleeting exposure to billboards and transit posters, the photos must be

Answer 17

ATTENTION-GETTING AND THE COPY BRIEF.

Question 18

is such a frequently used print media type.

Answer 18

OUTDOOR ADVERTISEMENT

Question 19

In [] alone, there are OVER 8,000 BILLBOARDS according to the Outdoor Advertising Association of the Philippines (as cited in this study of billboards in EDSA).

Answer 19

Metro Manila

Question 20

Outdoor Advertising They can cost anywhere from

Answer 20

PHP300,000.00 TO PHP500,000.00.

Question 21

Are the oldest form of print media

Answer 21

BOOKS

Question 22

Provides writers with an opportunity to spread their knowledge about a particular subject or tell fictional stories to help pass the time.

Answer 22

BOOKS

Question 23

While you can’t advertise on [[], they’re still an important form of print media as…(next bullet)
They provide knowledge and enjoyment to all types of people all over the world.

Answer 23

BOOKS

Question 24

Aside from phone numbers and addresses, these contain ads that were used to target a specific community or geographic area.

Answer 24

YELLOW PAGES

Question 25

YELLOW PAGES is slowly dying due to

Answer 25

SOCIAL MEDIA APPLICATIONS
GOOGLE (

Question 26

It was used widely a decade ago to hunt for elusive business listings.

Answer 26

YELLOW PAGES

Question 27

2 COMMON TYPES OF BROADCAST MEDIA

Answer 27

TELEVISION RADIO

Question 28

Media such as radio and television that reach target audiences using airwaves as the transmission medium.

Answer 28

BROADCAST MEDIA

Question 29

is a form of mass communication that utilizes radio and television to transmit messages and programs via airspace”.

Answer 29

BROADCAST MEDIA [ROBLES AND TUAZON (2014), ]

Question 30

To send out or transmit (something, such as a program) by means of radio or television or by streaming over the Internet.
An event being broadcast live on television.

Answer 30

BROADCAST MEDIA

Question 31

Is a system for transmitting visual images and sound that are reproduced on screens,
Chiefly used to broadcast programs for entertainment, information, and education.

Answer 31

TELEVISION

Question 32

has become a commonplace in many households, businesses, and institutions.
It is a major vehicle for advertising.

Answer 32

TELEVISION

Question 33

Is sound communication by radio waves, usually through the transmission of music, news, and other types of programs from single broadcast stations to multitudes of individual listeners equipped with radio receivers.

Answer 33

RADIO

Question 34

was the first electronic mass medium and precursor of television.

Answer 34

BARAN (2010),
RADIO

Question 35

For a long time, radio was the

Answer 35

“YOUNG PEOPLE’S MEDIA.

Question 36

This first evident in the proliferation of FM radio stations catering to the musical taste of younger generations, also known as

Answer 36

FORMAT RADIO.

Question 37

[]PROGRAMMING to be format radio, whereas
[] PROGRAMMING is dominated by a news format.

Answer 37

FM PROGRAMMING, AM PROGRAMMING

Question 38

BEST EXAMPLE OF NEW MEDIA

Answer 38

Websites
Blogs
Email
Social Media Platforms
Video Sharing Platforms
Online Newspapers
Online Forums
Wikis
Virtual Reality
Podcasts
Vlogs
Webinars

Question 39

This term refers to digital media that are interactive, incorporating two-way communication, and involving a form of computing (Logan, 2010).
Content organized and distributed on digital platforms.
Allow consumers to become producers, and involve the digitization of communication

Answer 39

NEW MEDIA

Question 40

Happens when different (two or more) media sources join together.

Answer 40

MEDIA CONVERGENCE

Question 41

It allows media texts to be produced and distributed on multiple media devices.

Answer 41

MEDIA CONVERGENCE

Question 42

means to meet at a point,
It is synonymous to the words: join, unite, interest, merge, connect, coincide.

Answer 42

CONVERGE

Question 43

Is the coexistence of traditional and new media;
the coexistence of print media, broadcast media, the Internet, mobile phones, a well as others, allowing media content to flow across various platforms creating a digital communication environment.

Answer 43

MEDIA CONVERGENCE

Question 44

are examples of media convergence in entertainment, perhaps start with this (“Where do you see John Lloyd Cruz?”)

Answer 44

CELEBRITIES

Question 45

The best examples of media convergence are

Answer 45

Smartphones, laptops and ipads that converge different types of digital media like radio, camera, TV, music, content and more in a simple single device.

Question 46

THEY should follow a code of ethics

Answer 46

MEDIA CONTENT PRODUCERS

Question 47

That prohibits the use of abusive or discriminatory material based on race, ethnicity, age, gender, physical ability or marital status.

Answer 47

CODE OF ETHICS

Question 48

“The media can be influenced by society and can turn influence in society”. [TURN FOR EXPLANATION]

Answer 48

It means that media is dictated by what society wants to read and hear. Majority of what media offers nowadays is what they think will attract more of the attention of the society rather than what society needs to know. Because of this, they are being influenced by the society resulting to media influencing the society back. They only offer what society wants and in turn, making society be influenced with what they provide them.