MEDIA AND INFORMATION LITERACY Flashcards
This involves knowing where to find relevant information, how media shape popular culture and opinion and influence personal choices, and how to navigate the Internet and ensure personal privacy in the cyber world.”
media literate. UTE SCHAEFFER
may affect how messages are received, the users’/audiences’ own background/experience may also affect the interpretation of messages.
medium
has its own ‘language’ or ‘grammar’ that works to convey meaning in a unique way.
medium
in this sense means the technical and symbolic ingredients or codes and conventions that media and information professionals may select and use in an effort to communicate ideas, information and knowledge.
‘LANGUAGE’
sound, camera angles, types of shots and lighting. They may include, for example, ominous music to communicate danger in a feature film, or high-angle camera shots to create a feeling of power in a photograph.
TECHNICAL CODES
include the language, dress or actions of characters, or iconic symbols that are easily understood.
SYMBOLIC CODES
Codes, conventions, formats, symbols and narrative structures that indicate the meaning of media messages to an audience.
MEDIA LANGUAGES
Are systems of signs that when put together create meaning
Systems of signs, which create meaning.
CODES
Study of signs
Semiotics
Types of Codes:
SYMBOLIC CODES, WRITTEN CODES and TECHNICAL CODES
Show what is beneath the surface of what we see (objects, setting, body language, clothing, color, etc. ) or iconic symbols that are easily understood
SYMBOLIC CODES
For example, a character’s actions show you how the character is feeling.
SYMBOLIC CODES
A SYMBOLIC CODE THAT CONVEY MEANING
OBJECT
A SYMBOLIC CODE THAT SHOWS TIME AND PLACE
SETTING
A SYMBOLIC CODE THAT SUGGEST MOOD
COLOR
A SYMBOLIC CODE FOR CLOTHING, HAIR AND MAKEUP
COSTUME