MEDIA AND INFORMATION LITERACY Flashcards
This involves knowing where to find relevant information, how media shape popular culture and opinion and influence personal choices, and how to navigate the Internet and ensure personal privacy in the cyber world.”
media literate. UTE SCHAEFFER
may affect how messages are received, the users’/audiences’ own background/experience may also affect the interpretation of messages.
medium
has its own ‘language’ or ‘grammar’ that works to convey meaning in a unique way.
medium
in this sense means the technical and symbolic ingredients or codes and conventions that media and information professionals may select and use in an effort to communicate ideas, information and knowledge.
‘LANGUAGE’
sound, camera angles, types of shots and lighting. They may include, for example, ominous music to communicate danger in a feature film, or high-angle camera shots to create a feeling of power in a photograph.
TECHNICAL CODES
include the language, dress or actions of characters, or iconic symbols that are easily understood.
SYMBOLIC CODES
Codes, conventions, formats, symbols and narrative structures that indicate the meaning of media messages to an audience.
MEDIA LANGUAGES
Are systems of signs that when put together create meaning
Systems of signs, which create meaning.
CODES
Study of signs
Semiotics
Types of Codes:
SYMBOLIC CODES, WRITTEN CODES and TECHNICAL CODES
Show what is beneath the surface of what we see (objects, setting, body language, clothing, color, etc. ) or iconic symbols that are easily understood
SYMBOLIC CODES
For example, a character’s actions show you how the character is feeling.
SYMBOLIC CODES
A SYMBOLIC CODE THAT CONVEY MEANING
OBJECT
A SYMBOLIC CODE THAT SHOWS TIME AND PLACE
SETTING
A SYMBOLIC CODE THAT SUGGEST MOOD
COLOR
A SYMBOLIC CODE FOR CLOTHING, HAIR AND MAKEUP
COSTUME
A SYMBOLIC CODE FOR EMOTION AND MOVEMENT
BODY LANGUAGE
Use of language style and textual layout (headlines, captions, speech bubbles, language style, etc. )
WRITTEN CODES
A WRITTEN CODE FOR THE TITLE OF STORY IN LARGE TYPE
HEADLINE
A WRITTEN CODE FOR THE NAME OF A BOOK, FILM,…
TITLE
A WRITTEN CODE THAT APEEARS BELOW AN IMAGE
CAPTIONS
A WRITTEN CODE THAT IS USED IN COMICS, CARTOON…
SPEECH BUBBLES
Are ways in which equipment is used to tell the story.
TECHNICAL CODES
This includes sound, camera angles, types of shots and lighting as well as camera techniques, framing, depth of field, lighting, exposure and juxtaposition.
TECHNICAL CODES
A TECHNICAL CODE (TRACK, PAN, ZOOM)
CAMERA MOVEMENTS
A TECHNICAL CODE FOR CLOSE-UP, LONG SHOT….
SHOT SIZES
A TECHNICAL CODE THAT CREATES MOOD
LIGHTING
A TECHNICAL CODE (EYE-LEVEL, HIGH AND LOW)
CAMERA ANGLES
Are the generally accepted ways of doing something.
CONVENTION
such as the use of interviewee quotes in a print article, but conventions are also genre specific.
There are [general conventions] in any medium, such as the use of interviewee quotes in a print article, but conventions are also genre specific.
are used together in any study of genre – it is not enough to discuss a technical code used such as camera work, without saying how it is conventionally used in a genre.
CODES AND CONVENTIONS
Are the generally accepted ways of doing something.
GENRE
Are codes that are specific to a media form and do not live outside of them.
TECHNICAL CODES
Technical codes in media include
Camerawork, Editing, Audio and Lighting.
Is composed of the series of frames that are shot uninterrupted from the moment the camera starts rolling until it stops.
CAMERA SHOT
Are an essential aspect of filmmaking and video productions, because by combining different types of shots, angles and camera movements, the filmmakers are able to emphasize specific emotions, ideas and movement for each scene.
CAMERA SHOT
Marks the specific location at which the movie camera or video camera is placed to take a shot.
CAMERA ANGLE
the manipulation of natural or artificial light to selectively highlight specific elements of the scene( Young, 2017).
LIGHTING
According to ROBERT YOUNG
Is the expressive or naturalistic use of sound.
AUDIO
It includes dialogue, sound effects and music.
AUDIO
According to CHRIS CONSTANTINE, IT often defines a scene.
MUSIC
