Types of Integration

Question 1

What are Integration strategies?

Answer 1

• Integration strategies are processes that businesses can use to enhance their competitiveness, efficiency and market share by expanding their influence to new areas

Question 2

What are the 4 Types of Integration?

Answer 2

• Forward-Vertical
• Backward-Vertical
• Horizontal
• Conglomerate

Question 3

What is Forward-Vertical Integration?

Answer 3

• Acquiring a business further up the supply chain

Question 4

What is Backward-Vertical Integration?

Answer 4

• Acquiring a business operating earlier in the supply chain

Question 5

What is Horizontal Integration?

Answer 5

• Acquiring a business at the same stage of the supply chain

Question 6

What is Conglomerate Integration?

Answer 6

• Where the acquisition has no clear connection to the business buying it