PESTLE Flashcards
1
Q
What is PESTLE?
A
- PESTLE is the framework for assessing key features of the external environment facing a business
2
Q
What does ‘P’ stand for?
A
- Political
3
Q
What does ‘E’ stand for?
A
- Economic
4
Q
What does ‘S’ stand for?
A
- Social
5
Q
What does ‘T’ stand for?
A
- Technological
6
Q
What does ‘L’ stand for?
A
- Legal
7
Q
What does ‘E’ (2) stand for?
A
- Environmental
8
Q
What are examples of Political factors in PESTLE?
A
- Competition policy
- Industry regulation
- Government spending
- Business policies
- Taxation
- Incentives
9
Q
What are examples of Economic factors in PESTLE?
A
- Interest rates
- Consumer spending + income
- Exchange rates
- Business cycle
10
Q
What are examples of Social factors in PESTLE?
A
- Demographic changes
- Impact on pressure groups
- Consumer tastes and fashion
- Changing lifestyles
11
Q
What are examples of Technological factors in PESTLE?
A
- Disruptive technologies
- Adoption of mobile technology
- New production processes
- Big data and dynamic pricing
12
Q
What are examples of Legal factors in PESTLE?
A
- Industry regulations
- Licenses
- Permits
13
Q
What are examples of Environmental factors in PESTLE?
A
- Trends / Impacts of environment
- Natural disasters
Environmental regulations to rising demands
14
Q
What is Big Data?
A
- Big data is the process of collecting and analysing large data sets.
15
Q
What does Big Data analysing allow for?
A
- Tracking and monitoring
- Generating marketing insight
- Improved decision making
- Efficient capacity management
