Types of data Flashcards

1
Q

Quantitative data

A
  • represents how much or how long or how many ( numbers )
    e.g closed questions in a questionnaire, dependent variable, observational study
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2
Q

Qualitative data

A
  • cannot be counted ( words, pictures, photos )
    e.g open questions in a questionnaire, meanings, pictures, observational study when a researcher is describing what they see
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3
Q

Quantitative vs Qualitative

A

quantitative
- deals with numbers
- data that can be measured
- looking at averages and differences
- psychologists develop measures of psychological variables

qualitative data
- deals with descriptions
- data that is observed not measured
- observes people through the messages they produce and the way they act
- concerned with attitudes, beliefs, fears and emotions

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4
Q

Evaluation of data

A

quantitative
- easy to analyse
- conclusions can be easily drawn
- however can oversimplify reality e.g people may be forced to tick answers that do not really represent their feelings in questionnaires

qualitative
- provides detailed information which can provide unexpected insights into thoughts and behaviours
- however this makes it more difficult to analyse and draw conclusions from

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5
Q

Evaluation of primary and secondary data

A

primary
- researcher has control over data
- can be designed so it fits the aim and study
- however it is very lengthy — have to recruit, conduct the study and analyse the data
- expensive process

secondary
- cheaper
- less time
- known if it is significant
- however may not exactly fit the needs of the study

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