Types Of Data Flashcards
What are the strengths of qualitative data?
Greater external validity as richer and more detailed response
What are the weaknesses of qualitative data?
Difficult to analyse
Rely on subjective interpretations so may be subjective to bias
What are the strengths of quantitative data?
Simple to analyse
Can easily draw comparisons
Objective and less open to bias
What are the weaknesses of qualitative data?
Less meaning and detail so may fail to represent real life
What are the strengths of primary data?
Specifically target the information that the researcher required
What are the weaknesses of primary data?
Requires time and effort
Needs planning and research
What are the strengths of secondary data?
Easy access
Inexpensive
What are the weaknesses of secondary data?
Data might be outdated or incomplete
Might not match researchers objective
What is meta-analysis?
Where a researcher looks at the findings from a number of different studies and produces a statistic to represent the overall effect
