Types of data

Question 1

what is qualitative data

Answer 1

data expressed through words and is non-numerical

Question 2

what is the evaluation of qualitative data

Answer 2

• greater richness of data
• greater external validity
• difficult to analyse
• conclusions rely on subjective interpretations

Question 3

what is quantitative data

Answer 3

data that can be counted and usually given in numbers

Question 4

what is the evaluation of quantitative data

Answer 4

• simple to analyse
• less open to bias
• narrower in meaning
• lower external validity

Question 5

what is primary data

Answer 5

• information that has been obtained first-hand by a researcher
• questionnaire, interview, observations

Question 6

what is the evaluation of primary data

Answer 6

• authentic data
• requires time and effort

Question 7

what is secondary data

Answer 7

• information that has already been collected by someone else
• journal articles, books, websites

Question 8

what is the evaluation of secondary data

Answer 8

• inexpensive and easily accessed
• no need to conduct primary data research
• may not be very accurate
• low quality data
• challenge validity