Types of data Flashcards
What is quantitative data?
-Numerical data, that typically represents how much, how long or how many
What do you quantitive data, collection techniques usually gather?
Data in the form of individual scores from participants such as the number of words of person is able to recall in a memory experiment.
what normally gathers quantitative data?
experimental methods and self report methods using closed questions typically gather quantitative data
what qualitative data?
-non-numerical data that describes the characteristics of something and is typically in the form of descriptions, words, meanings, pictures and texts
what can qualitative data collection techniques include?
transcripts from interviews (unstructured, diary extracts, or written accounts in an instructed observation.
what gathers qualitative data?
-self report methods such as unstructured interviews and open ended questionnaires
what is primary data?
that is gathered directly from the participant themselves, and is collected specifically for the purpose of the investigation by the researcher
what is primary specific to?
The aim of the study and has not been published before
What is an example of primary data?
Data collected from an interview
What is secondary data?
that has been collected by a third-party, someone other than the person who is conducting research
What is secondary data not specifically for?
The aim of the study and is then used by the researcher
what can secondary data be?
can be collected from another piece of research, which has been published before or data that already exists before the research has began
what is an example of secondary data?
Data from journal articles, or government statistics
What are the differences between quantitative data and qualitative data?
(-quan, •qual)
-Objective (free from bias)
•Subjective
-Precise numerical measures
•Imprecise non-numerical measures
-Lacks detail
•Rich and detailed
-High in reliability - (can replicate)
•Low in reliability
-Measures specific behaviours
•Measures attitudes, opinions, beliefs
-Collected in ‘artificial’ settings
•Collected in ‘real life’ settings
What are the differences between primary and secondary data?
Gathered directly, first-hand from
participants themselves.
Previously collected by a third party.
of the current study.
Collected specifically for the purpose
Not specifically collected for the current study; data was collected for a previous study, or data that already exists.
Authentic and can be higher quality.
Quality can variety.
Time and effort, expensive.
Minimal effort, cheaper.