types of data

Question 1

what is primary data

Answer 1

data collected by the researcher personally

Question 2

what are advantages of primary data

Answer 2

• there’s greater control over validity and accuracy
• the researcher is in control about what they collect hence the data is likely to be relevant

Question 3

what are the disadvantages of Primary data

Answer 3

• time consuming and costly
• may not be possible

Question 4

what is secondary data

Answer 4

information that already exists

Question 5

advantages of secondary data

Answer 5

• it saves time and money because the researcher is using pre-existing data
• there are situations where secondary data is the only available resource

Question 6

disadvantages of secondary data

Answer 6

it is not easy to study behaviour
lacks in depth explanation

Question 7

what is meant by the term qualitative data

Answer 7

information expressed in non-numeric form

Question 8

strengths of qualitative data

Answer 8

in depth , it allows the respondents to explain
allows the researcher to develop a relationship with the respondents

Question 9

disadvantages of qualitative data

Answer 9

• bulky compared to quantitative data
  -difficult to analyse compared to quantitative data

Question 10

what are the primary sources of data

Answer 10

• experiments
  -observations
  -questionnaires

Question 11

what are the secondary sources of data

Answer 11

• official statistics
  -personal and historical documents