Types Of Data Flashcards
1
Q
Quantitive data
A
Expressed numerically rather than words
2
Q
Quantitive data strength
A
+ Easy to analyse
+ Less biased
3
Q
Quantitive data weakness
A
- Narrower in meaning
4
Q
Qualitative data
A
Written, non numerical description of participants thoughts, feelings etc
5
Q
Qualitative data strength
A
+ Rich in detail
+ Greater external validity
6
Q
Qualitative data weakness
A
- Difficult to analyse
- Subjective
7
Q
Primary data
A
Collected first hand for the purpose of the investigation
8
Q
Primary data strength
A
+ Fits the job
+ Targets relevant information
9
Q
Primary data weakness
A
- Requires time
10
Q
Secondary data
A
Collected by someone other than the researcher
11
Q
Secondary data strength
A
+ Inexpensive
+ Easy to access
12
Q
Secondary data weakness
A
- Outdated
13
Q
Meta-analysis
A
The process of combining the findings from a number of studies on a particular topic
