Self-report Techniques

Question 1

Questionnaires

Answer 1

Pre set list of questions which can be used to measure DV in experiments

Question 2

Open questions

Answer 2

Open- Not fixed choices which produce qualitative data

Question 3

Closed questions

Answer 3

Closed- Fixed choices which produce quantitative data

Question 4

Questionnaires evaluation- Strengths

Answer 4

+ Distribute to many people
+ Fixed choice questions are easy to analyse
+ Cost effective
+ Straight
forward to analyse

Question 5

Questionnaires evaluation- Limitations

Answer 5

• Social desirability
• Response bias (people aren’t always truthful)
• Demand characteristics

Question 6

Interviews

Answer 6

A ‘live’ encounter where one person asks a set of questions to assess an interviewees thoughts and/or experiences

Question 7

Structured interviews

Answer 7

Structured (pre-determined questions that are asked in a fixed order)

Question 8

Unstructured interviews

Answer 8

Unstructured (works like a conversation- there are no set questions just a general aim)

Question 9

Semi-structured interviews

Answer 9

Semi structure (everyday life interview- a job interview)- list of questions but may ask unplanned follow up questions

Question 10

Structured interviews Strengths

Answer 10

+ straightforward to replicate
+ Reduces differences between interviewers

Question 11

Structured interview limitation

Answer 11

• Can’t deviate from set questions
• Limit the richness of the data

Question 12

Unstructured interviews strengths

Answer 12

+ More flexibility
+ Gain more insight into the worldview of the interviewees

Question 13

Unstructured interviews weaknesses

Answer 13

• Social desirability (lie)