types of data Flashcards
qualitative
non-numerical data, inclusion opinions or written responses.
quantitive
numerical data, such as figurers and statistics. More easily analysable
primary research
information collected first-hand by a business for a specific purpose.
secondary research
collected from another source
initial feasibility study
conducted to inform the owner of the things they must consider when starting the business and the potential risks involved.
market feasibility
using market research to determine whether the venture has the potential to be successful in the long run
operational feasibility
whether the business will have access to the resources required. eg. skilled employees, equipment, supplies.
commercial feasibility
a) can the entrepreneur afford the setup
b) is the industry in a position to support the opening of the venture.
technical feasibility
owner having the right skill set to start and operate the business.
legal feasibility
understanding the legal framework of the industry and ensure its business model fits within it.