Types Of Conformity

Question 1

Internalisation

Answer 1

Private as well as public change in opinion

Question 2

Identification

Answer 2

We identify with the group and want to fit in so we change our opinions publically, but not always privately

Question 3

Compliance

Answer 3

Going along with others but not believing when private. We don’t change our opinions. The opinion will stop when group pressure stops

Question 4

ISI

Informational social influence

Answer 4

We agree with the majority because we believe it is correct

Question 5

NSI

Normative social influence

Answer 5

We agree with the opinion of the majority because we want to gain social approval and be liked
- the elevator study where everyone stood the wrong way so stranger copied. This is an example of NSI

Question 6

Conformity definition

Answer 6

A change in a persons behaviour or opinion as a result of real or imagined pressure from a person or group of people

Question 7

Evaluation

Research support for ISI

Answer 7

• Lucas et al asked students maths questions varying in difficulty
• there was greater conformity to incorrect answers when the questions were more difficult
• shows people conform in situations when they don’t know the answer

Question 8

Evaluation

Individual differences in NSI

Answer 8

Not everyone might care about fitting in and therefore may not conform

Question 9

Evaluation

Research support for NSI

Answer 9

• Asch

- Elevator study