Minority Influence Flashcards
1
Q
Minority influence
A
Where one person or small group influences the beliefs of other people
-often leads to internalisation
2
Q
Moscovici et al
A
- investigated minority influence
- 6 people asked to view 36 blue coloured slides varying in intensity and then state whether the slides were blue or green
- each group had 2 confederates who consistently said on 2/3rds of the trials the slide was green
3
Q
Moscovici et al findings
A
- the participants gave the same wrong answer on 8.4% of the trials
- 32% gave the same answer as the minority on at least one trial
- a second group had an inconsistent minority and agreement fell to 1.25%
- a third control group with no confederates and only wrong answers on 0.25% of trials
4
Q
Consistency
A
Consistency in minority groups increases interest from others
-makes people rethink their views
5
Q
Commitment to the cause
A
- e.g engaging in extreme activities that may be dangerous to show how committed you are
- the majority will then pay more attention
6
Q
Flexibility
A
Been consistently repetitive can be off putting to the majority
-need to consider other points of views and accept valid counter arguments
7
Q
The process of change
A
The three factors (flexibility, commitment and consistency) lead to deeper processing and more people switch from majority to minority view
8
Q
Evaluation
Research support
A
Moscovici
9
Q
Evaluation
Artificial tasks
A
Colour of slides is not applicable to real life situations
