Social Change Flashcards
1
Q
- Drawing attention
A
Drawing attention through social proof
E.g. highlighting an issue
2
Q
- Consistency
A
Consistency in the message being delivered
E.g. frequent marches
3
Q
- Deeper processing
A
Attention is spent reflecting on the seriousness of the issue
4
Q
- The augmentation principle
A
A dangerous act to show the commitment to the cause and leads to further deeper processing
Risking life
5
Q
- The snowball effect
A
More and more people adopt the minority opinion until it becomes the majority
6
Q
- Social cryptomnesia
A
The opinion becomes the majority opinion and overtime it is forgotten how the social change came about
7
Q
Evaluation
Research support for NSI
A
Nolan et al
- signs were hung on people’s doors for a month, saying people are trying to reduce energy use
- a second group had the same sign without other people’s behaviours and found that the first group had a significantly higher energy use reduction
8
Q
Evaluation
Indirectly effective
A
Minority influence on social change is extremely slow and delayed
9
Q
Evaluation
Barriers to social change
A
People may not want to associate with stereotypes
