types of conformity Flashcards
1
Q
compliance
A
shallowest level of conformity- individuals change behaviour to avoid rejection. agree only whilst group is present. (NSI)
2
Q
identification
A
mid level conformity- individuals adopt groups behaviour due to a desire of association with them, not genuine. may or may not privately agree.
3
Q
internalisation
A
deepest level of comformity- individuals accept behaviour of the majority both publicly and privately even if group is not present. (ISI)