types of conformity Flashcards

1
Q

compliance

A

shallowest level of conformity- individuals change behaviour to avoid rejection. agree only whilst group is present. (NSI)

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2
Q

identification

A

mid level conformity- individuals adopt groups behaviour due to a desire of association with them, not genuine. may or may not privately agree.

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3
Q

internalisation

A

deepest level of comformity- individuals accept behaviour of the majority both publicly and privately even if group is not present. (ISI)

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