minority influence

Question 1

consistency

Answer 1

diachronic: repeat the same message over time.
synchronic: all members give the same message.
majority members may consider minority position and rethink their own

Question 2

commitment

Answer 2

drawing attention to their cause by doing extreme activities that pose a risk= augmentation principle

Question 3

flexibility

Answer 3

ability of the minority to adapt their views in response to other perspectives. Being too rigid = minority seems dogmatic, while showing flexibility makes their position more persuasive and less likely to be dismissed.

Question 4

snowball effect

Answer 4

small initial influence from minority group can gradually grow, gaining more support over time. As more people adopt the minority’s views, the influence becomes stronger = widespread social change.

Question 5

strength- support for consistency

Answer 5

Moscovici study- consistent minority (calling blue sides green) influenced ppts 8% of the time, inconsistent minority influenced 1%= consistency may influence but many still resist

Question 6

strength- support for flexibility

Answer 6

Nemeth- rigid minority arguing for low compensation in mock jury was less persuasive then flexible minority that compromised= adaptability strengthens influence

Question 7

weakness- artificial studies

Answer 7

studies use artificial tasks that do not reflect real life social movements, where influence involves personal/important issues

Question 8

strength- real life application

Answer 8

commitment- suffragette strikes

consistency- civil rights leaders (equality)

flexibility- LGBTQ activists compromising for rights