Types of conformity

Question 1

What is conformity

Answer 1

Conformity occurs when a person adopts the attitudes, behaviours and beliefs of a group in response to real or imagined pressure.

Question 2

What is INTERNALISATION

Answer 2

• When a person genuinely accepts group pressure
• Private + Public change
• Permanent change because attitudes become a part of personal beliefs.

Question 3

What is IDENTIFICATION

Answer 3

• When indivisuals conform to opinions and behaviours of group because there is something in a group they VALUE.
• Publically agree but privately dont

Question 4

What is COMPLIANCE

Answer 4

• people change opinions and behaviour to fit in with the group
• publically agree but privately dont
• Conformity stops as soon as pressure stops

Question 5

What is normative social influence (NSI)

Answer 5

• need to be LIKED
• we conform to a group for acceptance. The group either accepts us or rejects us.
• Results in COMPLIANCE

Question 6

What is informative social influence

Answer 6

• Need to be RIGHT
• when in uncertain and in ambigous sitatuions we look to others for guidance.
• results in internalisation