Types Of Conformity Flashcards
What are the 3 types of conformity
Internalisation
Identification
Compliance
Who theoriesed the 3 types of conformity
Herbert Kelman 1958
What is internalisation
Genuinely accepts norms of group
Private and public change of behaviour
Persists in absence of others
What is identification
Sometimes conforming to a group of there is something within the group we value
Publicly changes opinions but may not privately agree with everything the group stands for
What is compliance
Goes along with others in public
Superficial
Stops when peer pressure stops
Who came up with explanations for conformity
Deutsch and Gerard (1955)
What are the 2 explanations for conformity
Information social Influence
Normative social influence
What is ISI
Need to be right
Cognitive
Leads to internalisation
Happens in new situations so less time to decide
What is NSI
The need to be right
Wants to gain social approval
Emotional process
Temporary change