Asch’s Research Flashcards
What was the baseline procedure of asch
123 male participants
One participant per group of 6-8 confederates
Seated second to last
Original line and 3 other lines, had to match one of 3 to original line
Confederates gave wrong answers
What were the results of the baseline procedure of asch
36 percent of people confirmed to the obvious wrong answer
What were the 3 main variables of asch
Group size
Unanimity
Task difficulty
How did group size affect conformity levels
Increased with group size but only to certain point
How did unanimity affect conformity levels
Less conformity due to differences enter
How does task difficulty affect conformity levels
Increased due to ambiguity of answer
What are the limitations of asch’s study
Situation was artificial (don’t apply to real world)
Limited application as it was all men
What research supports asch findings
Todd Lucas 2006
Found levels of conformity increased when asked hard maths questions as opposed to easy ones. However, those who were confident in maths didn’t conform