Social Influence And Social Change

Question 1

How does social influence affect change (civil rights movement)

Answer 1

• draw attention to
• consistency
• deeper processing
• augmentation principle
  -snowball effect
• social cryptomnesia

Question 2

What is social cryptomnesia

Answer 2

Remembering change occurred socially but not sure how or when

Question 3

research for social change (2)

Answer 3

Nolan - energy saving posters in 2 towns
One said everyone else was doing it
The other didn’t

Bashir- people don’t want to be associated with stereotypical minority which reduces minority influence