Types Of Conformity

Question 1

Compliance

Answer 1

This is a short term change in behaviour where there is conformity to majority opinion/ behaviour in public but not in private, this is the weakest level of conformity as private beliefs are not changed. Usually the results of normative social influence because the individual wants to be accepted.
An example of compliance is in Asch study as most participants complied by giving the same wrong answer as the confederates even though, privately, they were aware of the right answer.

Question 2

Identification

Answer 2

Involves both a change in behaviour and beliefs which occurs because the individual wants to be part of a particular group or conforms to a given role in society. This means that it is a moderate level of conformity as there may be a change both in public behaviour and private beliefs, however this may not be maintained when the individual leaves the group. This may be created by both informational and normative social influence.

Question 3

Internalisation

Answer 3

This is a permanent change in beliefs and behaviours to match a group. As a result T
this is the deepest level of conformity as the change continues whether the groups is prevent or not even when the individual is no longer part of the group. (Going vegetarian) this type of conformity is created by informational social influence.