Factors Affecing Conformity: Cultural Factors

Question 1

Time period

Answer 1

Society and people have changed compared to when most original studies were conducted.

Question 2

Individualistic culture

Answer 2

When culture focuses on an individual’s needs and happiness before the groups (UK, USA)

Question 3

Collectivist cultures

Answer 3

Focused on group dynamic instead of individual (Indonesia, Russia).
Smith and Bond received 31 conformity studies and found conformity rates were higher in collectivist societies.