Types of Comunication Flashcards
A flow of communication from top branch to down branch of an organization.
Downward communication
Flow of communication from lower levels to the higher levels of an organization.
Upward communication
Flow of communication in the same hierarchy, branch, or rank in an organization.
Horizontal communication
Flow of communication from different hierarchy or branch of an organization.
Diagonal communication
Flow of communication between the organization and the external stakeholders (customer, government, & the public).
External communication
Types of Flow of Communication
- Downward communication
- Upward communication
- Horizontal communication
- Diagonal communication
- External communication
Purpose of downward communication
- Provide directions/instructions
- Clarify expectations on employees
- Motivate & engage employees
Purpose of upward communication
Provide feedback, policies, & performances
Purpose of horizontal communication
Collaboration, teamwork, & brainstorming
Purpose of external communication
- Build & maintain relationship
- Promote products/services
- Gather market intelligence
- Comply regulatory brands
Factors affecting the flow of communication
- Organizational structure
- Company culture
- Communication channels
Importance of effective flow of communication
- Efficiency
- Morale
- Leadership
- Trust & confidence
- Decision-making
- Grape vine - inform one employee to another about certain company decisions
