Types And Explanations Of Conformity

Question 1

Define compliance

Answer 1

Aim to gain approval by conforming but doesn’t result in internal opinion changing

Question 2

Define internalisation

Answer 2

Genuinely accepting group norms which results in public and personal view being affected

Question 3

Define identification

Answer 3

Conforming in order to be associated with a certain group. Public change regardless of private.

Question 4

Define normative social influence

Answer 4

Emotional Desire behave like others, to not be rejected.

Often in situations where you don’t know how to behave, look to people you know as you are concerned about their approval.

Question 5

Define informational social influence

Answer 5

Cognitive Desire to be right.

Occurs when you’re unclear / new to a situation so you look someone who is regarded as more expert.

Question 6

STRENGTH: evidence for normative social influence

Answer 6

Asch (1951) found conformity fell when asked to write answer instead of say aloud. participants reported feeling self conscious giving the right answer when everyone else gave the wrong answer.

Question 7

STRENGTH: evidence for informational social influence

Answer 7

Lucas (2006) asked students to give answers to easy and difficult maths problems. Conformity was higher for the harder tasks, most true for those who rated their ability as poor too.

Question 8

LIMITATION: individual differences for ISI

Answer 8

Asch (1950) found students were less conformist than in others. People who are more knowledgeable are less influenced by the majority. Individuals respond differently to ISI

Question 8

LIMITATION: individual differences of NSI

Answer 8

Those who have a greater need for social relationships (nAffiliators) are more affected by NSI. This general theory of NSI doesn’t cover that there are differences.