Types and explanations for conformity Flashcards
Define compliance
the lowest level of conformity. Here a person changes their public behaviour (the way they act) but not their private beliefs. This is usually a short-term change and often the result of normative social influence.
Define internalisation
the deepest level of conformity. Here a person changes both their public behaviour (the way they act) and their private beliefs. This is usually a long-term change and often the result of informational social influence.
define identification
the middle level of conformity. Here a person changes their public behaviour (the way they act) and their private beliefs, but only while they are in the presence of the group they are identifying with.
Explain what is meant by ‘informational social influence’
When someone conforms because they want to be right,
so they look to others by copying or obeying them, to have the right answer in a situation;
when a person is uncertain or unsure, they would look to others for information. It usually
leads to internalisation and occurs in situations where we do not have the knowledge or
expertise to make our own decisions
Explain what is meant by ‘normative social influence’
when someone conforms because they want to be liked and
be part of a group; when a person’s need to be accepted or have approval from a group
drives compliance. It often occurs when a person wants to avoid the embarrassing situation
of disagreeing with the majority
Name the three types of conformity
- Compliance
- Identification
- Internalization
Name the two explanations for conformity
- normative social influence
- informational social influence
Who proposed the three types of conformity
Kelman, 1958
What is conformity
yielding to group pressure
Who proposed the explanations for conformity?
Deutsch and Gerard
When did Deutsch and Gerard propose the explanations for conformity?
1955
